Trendy Trending Trends

People frequently ask me what I think about various Insta/YouTube trends. This week’s request for the Hot Take™ is the squiggle brows, but there have been many in the past and will be many more to come. Basically, here is how I see such things–

1) If it is merely for clickbait, borne of the desperation of influencers to fill space/attempt to engineer the Next Big Thing (because there is nothing new under the sun), or dangerous in either ingredient or technique, I‘m probably rolling my eyes and giving a hard pass. Putting beauty blenders in condoms, using (insert object here) for random makeup application, giving a new name to an existing technique (ahem, strobing), using flour for powder, using random objects to try and create an eye wing, crushing oreos into mascara–all these things fall under that umbrella of “Baby, NO.”

2) If it is a look that is artistic, expressive, fun, creepy, etc. (squiggle brows, blue lips, glitter blush, metallic highlighter, unicorn looks, fx makeup, faded/feathered goth lips, etc), I’m pretty much in the camp of, “do your thing.” I’m all in for makeup as art and self-expression. Do it up, buttercup. If they are staring, you probably did it right.

3) If it is something you can’t do yourself but you’re going to side-eye and harangue your poor makeup artist if they don’t do it “JUST LIKE (insert name here) DOES ON THEIR CHANNEL!” then, again, baby no. Beauty makeup artists know their craft and know what beauty belongs in front of a backdrop/ring light in controlled positions vs. what is going to make you look beautiful when it moves. Furthermore, if you’re doing this nonsense in a store, double shame on you. Retail artists are there to sell makeup and bringing in your squiggle brows to waste 30 minutes of their Saturday when they have sales goals is just rude. If you want to squiggle, sugar, squiggle all day long…but leave the professionals and the sales people alone.

That’s pretty much that.

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