Posts Tagged ‘face’

You Heard It Here First: Highlight Stacking

Okay, friends. I’ve just coined the term “highlight stacking” and yes, the technique (which is not as new as this afternoon’s term coinage) is just as extra as it sounds. Also, according to Instagram, I’m the first one that has hashtagged it, so if you hear/read it, you’ll know it came from me!

Overheard In The Beauty Department (Or “Mean Boys (And Girls) Suck”)

Overheard in the beauty department, uttered by a high-ranking artist from a makeup brand I know you all know:

“Ask her what her favorite designer is. If she doesn’t have a favorite designer, well, she probably has no business wearing (makeup brand redacted), but we’ll sell her stuff anyway.”

I do not possess the vocabulary to adequately express to you how horrified I was.

Though I heard this particular fellow say this rather audaciously on the selling floor, I can name you at LEAST two other brands who have trainers and/or ambassadors who have said things like that behind closed doors.

It is this kind of unconscionable snobbery that is part of driving consumers to buy online. We all want to feel pretty and not be judged. The sad part is that there is some sort of longstanding badge of honor to be exclusive, especially among the executives in the cosmetics industry, so this sort of thinking winds up being encouraged instead of re-educated…then brands wonder why they aren’t getting their increases.

Including people feels a hell of a lot better than excluding them–on ALL sides.